In 1936, during an attempted coup – the February 26 Incident 二・二六事件 – balloons were used to advertise a unique product: surrender. See: Ad Balloons on the Ginza: Float, Young Advertisers! (1890-1989)
In 1936, during an attempted coup – the February 26 Incident 二・二六事件 – balloons were used to advertise a unique product: surrender. See: Ad Balloons on the Ginza: Float, Young Advertisers! (1890-1989)