Musical Comedy – Intoxicated Life balloon 1933

Ad balloons appeared in the 1933 film『 音楽喜劇 ほろよひ人生 』“Musical Comedy – Intoxicated Life”, a musical comedy about the joys of beer drinking (it functioned as an advertisement for its backer, Dai Nippon Beer 大日本麦酒). See: Ad Balloons on the Ginza: Float, Young Advertisers! (1890-1989)

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