Moga modern girls

Examples of ‘moga’, an abbreviation of “modern girls”, which referred to fashionable (generally young) women in Japan who adopted new, often Western, fashions. This cultural trend is associated with the 1920s and is often analogized to ‘flappers’ in the West. See: Ad Balloons on the Ginza: Float, Young Advertisers! (1890-1989)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.